Applied Project

During my graduate school tenure, I completed a project thesis alongside Innovant Public Relations, a Boutique Communications firm based in Houston, Texas. I created a strategic communications plan, alongside project materials such as social media graphics, new stationery and drafted case studies + blog posts.

The communications plan was created following the Uses & Gratifications Theory (Media Effects) and the Situational Theory of the Publics (Public Relations Management).

I successfully defended my applied projects on December 7th, 2023.